Giants of Enterprise by Richard S. Tedlow

Author:Richard S. Tedlow [Richard S. Tedlow]
Language: eng
Format: epub
ISBN: 9780061744204
Publisher: HarperCollins
Published: 2007-08-10T16:00:00+00:00

If a Chen-Yu nail enamel color chart somehow walked out of a store in a salesman’s briefcase…well, it could always be replaced by a Revlon color chart. If the bottle caps on some Chen-Yu nail enamel were loosened a bit and the enamel hardened…well, the store, or the consumer, would know not to buy an inferior brand again. If, in an attempt to secure counter space, a salesman should spread his arms out, accidentally sweeping the competitive product off either end of the counter onto the floor…well, the salesmen were authorized to buy up the damaged merchandise at the retailer’s cost and replace it with Revlon product.74

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